Day Trippin': Nature Valley Commercial

Why did this video choke me up? I'm fully aware of the money and time that goes into creating viral marketing, but that doesn't change the fact that this pulls at the heart strings. We're facing a real issue in our children's generation and this clip tells the emotional story through a handful of characters who, unsurprisingly, remind us of people we know. This is why we're big fans of #getoutstayout and will happily embrace the Nature Valley hashtag #getoutthere.

What do you think of the video?